" The best designs come from passionate designers who are empathetic of their client." - Sarah Moody
SOCIAL MEDIA AD DESIGN
Social media ad design isn’t just a creative option—it’s a business essential. In today’s fast-paced digital world, brands must stand out on platforms like Facebook, Instagram, and X (formerly Twitter) to stay relevant and competitive. Effective ad design uses eye-catching visuals, strategic messaging, and compelling content to stop the scroll, spark engagement, and drive real results—whether that’s more clicks, conversions, or brand awareness. Without strong, intentional design, even the best products or services risk getting lost in the noise.
Social Media Project - Fresh Fare Farms
​Hunger Action Month Campaign
Multi-Channel Ad Design | Branding | Social Impact
​Fresh Fare Farms, a sustainable meal kit delivery service. The Design Brief asked to create a multi-channel ad campaign for Hunger Action Month. For every new sign-up, they pledged to donate to local food banks, and the campaign aimed to reach a younger audience while promoting local, sustainable food practices.
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Using their brand style guide, designs were created for Instagram, an animated banner, and a magazine ad. The chosen color choice from their style guide, was a chartreuse accent with an eggplant version of the logo for a bold contrast, paired with earthy, vibrant images reflecting community and fresh produce. Sticking with a clean sans-serif font across all formats for clarity and consistency.
To connect with the target demographic, bright modern visuals and simple messaging were selected. While the simple Instagram layout for better image balance, this project successfully demonstrates the ability to create cohesive, purpose-driven designs across platforms.
